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How to start a Movement (Sivers)

What: In this 3 minute video Derek Sivers explains the importance of the first followers when starting a new movement. Often the initiator is seen as the most important, but he explains it very well using a real scenario at a festival.

Why: Excellent reference material if you are in the middle of a change process or transformation and working with a small group of forerunners.


Who: Derek Sivers, entrepreneur and musician among others, see

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