The Spotify Model should better be called the Spotify Way of Working. It is an example of how a way of working can evolve from an organization where culture is very important. Even the accredited ‘founders’, Henrik Kniberg and Anders Ivarsson state that they did not invent the ‘model’. They acted as messengers or as spokesmen of the organization they were working at. Especially the short films they created on Engineering culture in 2014 were a massive hit. Although some organizations took literally and wanted to be exactly like Spotify. In the article 10 lessons transplantology it is well explained why it is not a good idea to “copy and paste” the spotify model for your organization.